Behind the Brand

Leckerbaer was founded in Copenhagen, Denmark by two pastry chefs, Gabi and Jakob Baer Mogensen, who have extensive experience in the Scandinavian Michelin-Star scene.

The pastry shop makes everything from scratch and strives for the highest quality and honesty in the baking process. In the show kitchen, you can see where everything is baked, whipped, filled and flavored on a daily basis.

Every day there are 8 småkager in the counter to choose from, each a composition in itself, with its own unique story, flavor and look. The cookie menu changes seasonally, and can be enjoyed as a sweet treat with your coffee or as petit fours after a dinner party.

Brand identity

"Inspired by the geometric shapes of baking plates and cookie cutters, we designed a visual identity that embodies craftsmanship and quality – and presents Leckerbaer as something out of the ordinary. Bold typography, simple patterns and a muted color palette creates a distinctive, yet complementary setting for the delicate products.

The visual identity guides the design of everything from logo to packaging, labeling, shop interior and signage." - Re-public